When was the last time you checked your smartphone or browsed the web on your tablet? More than likely you’ve had your fingers on a touch screen recently, and most people have their mobile device within arms reach.
Chances are, you aren’t the only one who has a mobile device within arm’s reach throughout the day. Mobile devices like smartphones, tablets and eBooks are running rampant these days, and they’ve opened the doors to reaching audiences in a very unique, and more interactive, way.
The first step to capitalizing on the seemingly endless reservoir of mobile technology is making sure your business’ online presence is mobile friendly.
The Mobile Website Breakdown
Mobile friendly websites are just what they sound like—websites that are able to adapt to whatever device is accessing them—whether that is a tablet, smartphone or desktop—and display your website on that mobile device as it is on a desktop. The advantage of mobile friendly websites is that you only have one website to maintain. This type of mobile site is recommended as the bare-minimum needed to have an accessible, strong mobile presence.
Separate Mobile Website
Having a mobile-dedicated website that is separate from your original website has its pros and cons. On the plus side, you are able to create a mobile version of your site that is completely separate, allowing you to show only the most relevant, important information about your business to mobile users. On the downside, separate websites means double maintenance, and keeping your site updated is crucial to attracting visitors and business.
If you consider the best of both Mobile Friendly and Separate Mobile Website designs, you get a Responsive Website. A responsively designed site can be more complex to create in the beginning, but it will also be the design that gives you the most bang for your buck when considering a mobile site. Responsive Websites can detect the type of device being used to access them, and then adapt their layout and content to accommodate that device.
Responsive design is also the most SEO-friendly version of a mobile site. This will allow you to maintain one website’s content and information, while still getting the benefit of well optimized content for the search engines.
The Mobile Bandwagon
It’s hard to ignore the impact mobile browsing is having on both consumers and businesses. If your site isn’t easily accessible on mobile devices, it’s time to consider one of these mobile design options to ensure you are reaching your customers whenever (and wherever!) they are searching for you.
Check out our infographic for more information on these mobile design options, or contact Miles Technologies to speak to a Mobile Website Consultant today.
Special thanks to Carly Stunder (Director of Graphics & User Interface at Miles Technologies) for her input.