Web design and development companies all over the world are giving greater emphasis to a good web design concept because everything revolves around it. Concepts act like a magnet and attract people with copy, colour, typography and style. A good web design concept is just like a themed wedding where things like dresses, photography, cake, destination and all other decorations are connected to each other.
Through this article, we will achieve dual targets. The available design concepts and their importance are something we will come across. So, let us take you on a conceptual web design ride:
1) 7±2 Principle for user focus
A web design agency ensures the use of this principle because it is against users losing focus on their website. Take the case of a normal human being. A person generally has a short-term memory, which allows remembrance of only 6-9 things at a given point of time. So, don’t you think it is best to maintain 6-9 range for navigation menus? This will not only be a good conceptual design but also work in favour of user focus.
2) 3 Click rule for user engagement
There is one thing common among all leading companies providing web development services in Dubai. They all follow the 3-click rule because nobody has the patience to spend their valuable time to find relevant information from a website. Access to information, only 3 clicks away is always preferred.
3) Fitts law to generate greater clicks
A professional web design company follows this law by closely placing the icons in a website. This reduces the time to move from point A to point B. Also, it attracts greater click in point B.
4) 2 second rule to lessen bounce rate and create high conversions
Internet users are very impatient when it comes to access. The only way to transform site visitors into leads is by following this rule. Web designing and development companies leave no scope for the users to complain by fixing 2 seconds as application response time.
5) Pareto Principle [80/20 Rule] to improve sale
A good concept web design is one that follows this principle, whereby designers concentrate mostly on 20% of its site visitors who are responsible for 80% sales. This is followed to maintain their sales volume through increased conversion rate.
Beyond the five discussed concepts, there are others like Inverted Pyramid, Shneiderman’s rules, Banner Blindness and Gutenberg Diagram. With all of it, brand reinforcement, hassle-free experience and getting more business is easy.