Will Drones Rescue Apple Maps And Other Small Business Tech News This Week

(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 – PayPal introduces a new app specifically targeted at small businesses.

The online payment company is launching PayPal Business to help its merchants conduct business better. Features will include a unified hub for visualizing payment information, the ability to send photos with invoices, refund processing, sales activity monitoring, quicker funds withdrawal, payment reminders, customer list management and history and better importing functionality. (Source: PYMNTS)

Why this is important for your business:

If you’re one of PayPal’s 15 million business customers, you’ll find this app will help you conduct business faster and with more information. Look for PayPal to continue its dominance among small merchants and push further into becoming a complete point-of-sale technology solution.

2 – It will soon be harder to stop customers from leaving critical online reviews.

Congress passed a bill this week that protects consumers from inhibiting critical online reviews and limits companies from including provisions in their online use agreements that don’t allow negative reviews. The President is expected to sign this legislation, called the Consumer Review Fairness Act, into law. (Source: Ars Technica)
Why this is important for your business:

Yeah, you hate it when that knucklehead leaves a dopey review. But if your business relies on services like Yelp, TripAdvisor and Angie’s List, it’s best that you respond professionally to bad reviews and focus on your customer service rather than trying to limit the public from expressing their opinions. This soon will be law.

3 – Apple will use drones to improve its maps.

Forget those annoying Google cars that are stalking your neighborhood. Now there will be drones flying around as Apple plans to up its game. They’re assembling a team of “robotics and data collection experts that will use drones to capture and update map information.” The company is developing indoor mapping capabilities, too. (Source: Bloomberg)

Why this is important for your business:

Many believe that Google Maps is superior to Apple’s offering. And in my opinion, it is. But if you have a lot of iPhone users in your company, you may very well find yourself using Apple’s mapping application more in the future as the company makes improvements. Just keep your window shades closed.

4 – GoDaddy is making it easier to manage multiple WordPress sites at once.

The company is now offering new publishing tools for businesses to manage multiple blogs or websites at once. The new features will work regardless of who’s hosting your website, but GoDaddy is hoping to persuade you to move to their platform. (Source: VentureBeat)
Why this is important for your business:

If you’re got multiple sites, tell your web developer about these tools. It’ll save time, and it’ll save you on fees.

5 – Snapchat users lose interest in less than 3 seconds.

Advertisers are reporting that users watch a typical Snapchat video ad for “2.5 to 2.8 seconds.” However, a recent study of Snapchat ads found that they commanded “more attention than Instagram or YouTube ads and twice as much attention as Facebook ads.” (Source: Advertising Age)

Why this is important for your business?

Who to believe? Are people really paying attention to Snapchat ads? Is this new and growing platform worthwhile? No one really has a definitive answer, so if your business is going after Millennial customers on Snapchat, I have three words of advice: measure, measure, measure. And stop sending so many snaps of your cat.

Finally, British Airways said it filed a patent for a digital pill that will allow the company to “know when the passenger is awake, asleep, hungry, hot or cold and could, at least conceptually, attend to those needs at the most appropriate time.” What about frustrated, impatient, angry and fed-up?