McDonald’s Is Recruiting On Snapchat And Other Small Business Tech News This Week

(This post originally appeared on Forbes)

Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — McDonald’s has a new way to find potential workers: on Snapchat.

The fast-food giant has announced that it will be filling 250,000 job openings in America by teaming up with the popular social media platform Snapchat. Those interested in applying to McDonald’s can send a “Snaplication” that includes a 10-second video of the user “wearing” a standard Golden Arches uniform via a Snapchat filter. (Source: Engadget)

Why this is important for your business:

The majority of Snapchat’s 300 million monthly users are Millennials. Perhaps you should be recruiting there too?

2 — Soon you will be conducting job interviews through text messages.

A new startup called Canvas has recently developed a “text-based interviewing platform” that specifically appeals to Millennials who typically dislike standard phone interviews with recruiters. (Source: Quartz)

Why this is important for your business:

Again – this is another interesting way to reach potential Millennial employees.  Canvas allows interviewers to “reach out to applicants, who receive those pings as text messages and reply accordingly.” The platform also gives recruiters the option to “store custom screening questions and resources (like branding materials or benefits information)” and keeps a transcript of the text conversation that can be easily shared.

3 — Your startup can now use cryptocurrencies to raise money.

Bancor, a smart-token startup, recently raised nearly $150 million dollars in only three hours by receiving funds from anonymous investors on Ethereum. The startup had an ICO, or Initial Coin Offering, a new way of funding that involves the company issuing “tokens – a sort of mini-cryptocurrency.” (Source: Mashable)

Why this is important for your business:

Now companies are raising serious money with cryptocurrencies without government oversight and regulations. Could this be a source of financing for your business?

4 — Twitter’s Direct Message chatbots now have more button options.

The social media network recently unveiled three new buttons for companies to use when interacting with customers. (Source: VentureBeat)

Why this is important for your business:

These buttons can be used to “help people make purchases, link to websites, and trigger additional calls-to-action or conversational cues.” A Twitter spokesperson said, “Anyone can create an experience within Direct Messages, whether it’s a business or an organization, as long as you use our APIs or use a tool which is built on our APIs.” The new features for Direct Messages are available to developers now.

5 — A new app makes donating your business’s extra food easier than ever.

The nationwide network of food banks called Feeding America has officially launched a platform that provides a way for companies and restaurants to donate their excess food. (Source: Fast Company)

Why this is important for your business:

The app is called MealConnect, and it already has 2,500 users and has “facilitated 737,000 pickups and moved over 333 million pounds of food.” If you’re in the food and restaurant industry and looking to do something socially conscious, this seems like a great idea.