Graphic Design Trends 2015: Sketchbook Drawings in Streetwear Brand T-Shirts

Home»Graphic Design» Graphic Design Trends 2015: Sketchbook Illustrations on Urban Tees

WGSN recently reported key graphic design trends and emerging new directions for prints and graphics across American markets from apparel industry Las Vegas tradeshows Capsule, Agenda, Project, Pool and Liberty.

Citing “sketchbook” graphics as a key trend in T-shirt designs in its Las Vegas Trade Shows Prints & Graphics Marketing Report, WGSN states “Emphasis is on illustration, artisanal trends, minimalist contemporary styling and the strong winter outdoor look” based on brands present at the Capsule and Pool shows.

Key design elements of the “sketchbook” graphic design trend include:

  • Single-line doodles and rudimentary mark-making create quick, expressive motifs, as though scanned from a sketchbook.
  • This alternative DIY attitude adds a playful naivety to brands’ jerseywear pieces, and a refreshing contrast to the more graphic stories of the season.
  • Styles also highlight the emerging trend for handcrafted designs.

Graphic Design Trends 2015: Sketchbook

Graphic Design Trends 2015: Sketchbook drawings spotted on urban streetwear T-shirts according to WGSN

Graphic Design Trends 2015: Sketchbook drawings spotted on urban streetwear T-shirts according to WGSN

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Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.