Web design is constantly changing and evolving in order to satisfy all the needs and lifestyle of the average user. The ongoing habit of buying products and services on the Internet hasn’t changed, rather it has only transferred to more convenient media like cell phones and notebooks. Even e-book readers allow their users to buy books and magazines directly from them.
So web designers had to do their best to integrate all the new demands of the market and provide users with the best possible versions which will let them not only acquire things but also be attracted to doing so with the visual aspects.
New technologies have brought a lot of changes to human life, and it’s no different when it comes to web design. When creating a website today, designers have to take into consideration various devices their potential visitors use from cell phones to laptop computers and even TVs. First, web design was adapted from desktop to mobile devices, now it’s the other way around.
This has also impacted the visual aspect when viewing web pages on desktop computers because website design increasingly resembles the one made for mobile devices with large images, buttons, and icons, for example.
2.Lots of images
The best way to attract the website visitor’s attention is by having a lot of images and videos. Studies have shown that people are influenced to buy due to the visual factor. And that’s why e-commerce sites must integrate into their design a lot of images of the products or the ones depicting the services they’re selling. Consequently, the text portion of the website should be reduced since visitors are not too keen on spending their time reading unless they chose to.
In 2014 Google released the Material Design motif on Android devices as a way to influence this OS how its applications and interfaces should look and behave. Since then, its popularity has grown and today most of the online stores use card-like layouts and responsive transitions in their e-commerce websites.
Although it was thought that this trend would die out and be replaced with something else, it’s still going strong and doesn’t show any indication of losing its popularity anytime soon.
4.Long scrolls are IN
Back in the day, when websites were made for desktop computers and one of the great technical problems was to figure out how to make it open properly in all the browsers, the rule was not to make the page longer than three scrolls. The logic behind this, one that was proven true, was that visitors get tired of reading long texts.
Today, it’s all about the long scrolls because they facilitate loading as many objects as the visitor needs. In this way, they don’t have to load page after page of one product, they can have it all in one place and just swipe/scroll up or down to find what they’re looking for.
5.GIF is back
GIF is a format that supports both animated and static images without affecting the quality. This type of animated image is back and is more present than ever. It’s not only used in web design but also in everyday communication software like Viber and Messenger.
Also, GIF is the perfect solution to give the potential customers the user experience they won’t forget anytime soon. They can be placed as headers, backgrounds, banners and even images depicting products and services, and their presence makes the websites more dynamic and engaging.
6.One-page design has run over one-man design
The one-page design depicts the specific product and its purpose and is usually one long web page. The goal with this is to sell a specific product by concentrating solely on its properties and presentation, rather than wasting space and resources to create a multi-purpose page.
Also, an increasingly popular trend is to hire professionals to do all the work for you, since today’s web design companies possess up-to-date extensive knowledge on the needs and trends of the market and customers, and have resources and personnel to do the research and follow the fast-changing preferences.
More than ever, e-commerce is using strategising and research to its advantage and implementing the information on website designs in order to appeal to every potential customer. Using bright colours is just one of the ways to focus on audience demographics.
Contrary to minimalism which dominated web design for years, now it’s all about colourfulness and using colours to attract specific groups of visitors.
Modern web design doesn’t only use colours to accommodate its visitors but has also become adaptable to their needs. This way of approaching its visitors is also called improved responsiveness, meaning that they adapt immediately to the size of the screen or the device.
Soon enough, this will be implemented for specific users regarding their age, visual preferences and the manner in which they scroll and swipe, for example, if the visitor is left- or right-handed.
In the end.
E-commerce is constantly trying to redefine the space and resources it uses to accommodate both to the sellers and buyers. By using some old and proven techniques with the new and advanced approaches, modern web design trends can place e-commerce on a whole new level of online purchasing.