Ask the right questions to build better marketing technology integrations.
Whether you’re a marketing leader that prefers to work with a handful of technology vendors, or you have a stack comprising dozens of software solutions, you know these tools must work together to deliver results. But this notion of marketing technology integration is often ambiguous. There are myriad ways to sync data, content and business logic across systems to deliver cohesive, intuitive experiences across different customer journeys.
Always ask relevant questions about your own internal needs and the capabilities you want to enable
“To get marketing technologies to ‘play nice’ together, you have to first ask the right questions,” says , research director, . “As you evaluate new solutions and partners to continue building out your marketing technology stack, you must first investigate your own internal needs and the capabilities you want to enable.”
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First, Take the Survey
Ask the right questions
Actively engage with your internal technology teams about the integration capabilities they provide. Ask vendors and other external partners about various integration options they provide to ensure your needs are met.
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