Inside Gwyneth Paltrow’s pop-up Goop store in Notting Hill

She delighted fans last month with the news that Goop was coming to UK shores for the first time.

Now shoppers have offered a glimpse inside Gwyneth Paltrow’s sprawling lifestyle and wellness emporium, located in London’s leafy Notting Hill – complete with rose quartz water bottles and ‘chakra-healing’ crystals.

Stocked floor-to-ceiling with skincare, homeware, health supplements, clothing and accessories – including a £3,600 diamond ear cuff and ‘vibrator necklace’ – the pop-up shop is already proving a hit with fans.

Shoppers have been flocking to the capital to explore the Westbourne Grove boutique, despite the eye-watering price tags and the fact that the lifestyle guru is yet to make an appearance in store.

However one disappointed fan left empty-handed after failing to procure one of Paltrow’s infamous £65 Jade Quartz eggs — designed to be used internally to ‘increase sexual energy’ — writing: ‘Went for a vagina egg, came out with nothing.’

Gwyneth Paltrow last week unveiled her first ever UK Goop store (pictured. Located on west London’s Westbourne Grove, the sprawling lifestyle and wellness emporium is home to rose quartz water bottles and ‘chakra-healing’ crystals

One shopper offers a glimpse of the new Goop store. Stocked with skincare, fragrance, clothing, homeware and supplements – including a £3,600 diamond constellation ear cuff, ‘vibrator necklace’ – the pop-up shop is already proving a hit with fans

Lifestyle empire: Gwyneth (pictured in June) delighted fans with the news that Goop was coming to UK shores

Set over two floors overlooking a leafy courtyard, the store is decked out in plush velvet – with rustic details like woodchip walls and shelves adding a touch of hipster pop-up.

Floor-to-ceiling windows and a strategically-placed chaise longue lend the space a decidedly decadent feel, while shoppers can snap up items including a crystal-imbued water bottle to give your drinking water some ‘positive energy’.

There appears to be plenty of homeware on offer too, from marble fruit bowls to wine decanters, vases, candlesticks and pestles and mortars. 

Gwyneth, 45, first launched Goop in 2008 as a weekly newsletter offering fans her lifestyle recommendations including her favourite recipes, products, and health and fitness tips.

Now, as it celebrates its tenth birthday, the company is a huge empire worth a staggering $250 million (£192 million), the New York Times reported in July.

However, Goop has received its fair share of criticism, with the company agreeing to pay out over misleading health claims earlier this month.

The company reached a $145,000 (£112,000) settlement over products including Goop’s Jade Egg and Rose Quartz Egg – intended to be placed into the vagina to improve health.

Homeware items on sale in Goop’s first London store. Shoppers have already flocked to the capital to explore the Westbourne Grove boutique, despite the eye-watering price tags and the fact that the lifestyle guru is yet to make an appearance in store

Goop branded water bottles. One fan left empty-handed after failing to procure one of Paltrow’s infamous £65 Jade Quartz eggs — designed to be used internally to ‘increase sexual energy’ — writing: ‘Went for a vagina egg, came out with nothing’

The dove grey facade of Goop’s first London store. Set over two floors overlooking a leafy courtyard, the store is decked out in plush velvet – with rustic details like woodchip walls and shelves adding a touch of hipster pop-up

Beauty products and a large mirror are helping Gwyneth win new fans. Floor-to-ceiling windows and a strategically-placed chaise longue lend the space a decadent feel, while shoppers can snap up items including a crystal-imbued water bottle. Instagram user Rachflynn style warned her followers to ‘expect gorgeous, break-the-bank’ clothing and skincare

Writing under @girlaboutworld, Instagrammer Anca Enica tried out Goop’s ‘facial in a jar’, made from alpha and beta hydroxy acids (left). She also snapped up a bottle of Miranda Kerr’s Noni body oil during her trip to the pop-up store

Glass cabinets stocked with skincare and beauty products take pride of place on the mezzanine level. There appears to be plenty of homeware on offer too, from marble fruit bowls to wine decanters, vases, candlesticks and pestles and mortars

Marble and gold homeware in Goop’s new store. Gwyneth, 45, first launched Goop in 2008 as a weekly newsletter offering fans her lifestyle recommendations including her favourite recipes, products, and health and fitness tips

Floor-to-ceiling mirrors and foliage adorn the store entrance. As Goop elebrates its tenth birthday this year, the company is a huge empire worth a staggering $250 million (£192 million), the New York Times reported in July

Shoppers have been impressed by the clothing on offer in Goop’s new store despite the high price tags. However, Goop has received its fair share of criticism, with the company agreeing to pay out over misleading health claims earlier this month

A peek inside Goop’s clothing area and changing rooms. The company recently reached a $145,000 (£112,000) settlement over products including Goop’s Jade Egg and Rose Quartz Egg – intended to be placed into the vagina to improve health

Ms Paltrow’s new Goop pop-up store in London. Gwyneth recently raised eyebrows after sharing her list of ‘essentials’ for a sleep-inducing bedroom last month – which totalled $1,828 (£1,370) altogether

A chaise longue sits alongside a pretty floral display in the new Goop pop-up store. As the lifestyle brand continues to go from strength to strength, Goop opened its first permanent store in LA in September last year, with recent pop-up shops opening in Dallas, Aspen and Long Island

A Goop statement said the settlement acknowledged no liability on the company’s part and addressed only advertising, not the products themselves.

Gwyneth also raised eyebrows after sharing her list of ‘essentials’ for a sleep-inducing bedroom last month – which totalled $1,828 (£1,370) altogether.

Her pricey list of nine products included a $125 water carafe, $295 sheets, and a $725 wall light.

As the lifestyle brand continues to go from strength to strength, Goop opened its first permanent store in LA in September last year, with recent pop-up shops opening in Dallas, Aspen and Long Island. 

Its eponymous UK store will be open until the end of January, Goop said last month.

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